Most families don’t like talking about what would happen if the main earner suddenly couldn’t work or wasn’t around anymore. It feels uncomfortable, too heavy, or something that “won’t happen to us.”
Most people don’t wake up one morning and think, “Today is the day I buy life insurance.” No one wants to spend time imagining worst-case scenarios. So they put it off.
There’s a strange thing about high-income earners: They’re often great at managing complex work decisions… and surprisingly relaxed about their personal financial risk.
Most people don’t avoid insurance because they don’t care. They avoid it because it feels confusing - too many options, too many opinions, and too much jargon.
Most people assume their family is “probably covered.” They have a policy somewhere. HR gave them benefits. They think savings will fill the gaps.
Entrepreneurs are some of the most disciplined, resourceful, and hard-working people you’ll ever meet. They build products from scratch, keep payroll alive when the bank balance is thin, pitch investors at midnight, and carry their companies on their backs.
There’s a moment many adults quietly dread - the day the roles start to shift, and you realize you’re no longer just someone’s child. You’re becoming part-planner, part-protector, part-problem-solver.